‘Feeding the Horses’: modern slavery in The Archers

In our forthcoming, and fourth Academic Archers book, Flapjacks and Feudalism: Class Politics in The Archers, our co-founder, Dr Nicola Headlam, has a chapter about the current modern slavery storyline in The Archers. Here, Nicola writes on the subject as a precursor to her chapter, ‘Feeding the Horses’: Modern Slavery, the dark side of construction hidden in plain sight in Ambridge.

‘Feeding the Horses’: modern slavery in The Archers

 

Gavin (agitated): That’s not how some people will see it, Dad…They’ll say they are slaves.

Philip (growls): Don’t use that word.

(The Archers, broadcast 22nd May 2020)

The reveal, from May of this year,  that Philip and Gavin were colluding in using forced labour followed the accidental explosion in the kitchen at Grey Gables. Blake, the (then-nameless) worker on the spot had ignited a gas grill while using flammable chemicals as he was working on an empty stomach. ‘The Horses’ it emerged, are three vulnerable previously street homeless young men who the Mosses use as an unfree source of labour. They are British, with English as their first language, though talk with hesitancy and a lack of fluidity. They are highly vulnerable and have been ‘rescued’ from the ever-present dangers of rough sleeping. They are housed and fed by the Mosses (in this instance, not enough) and have been manipulated by them into believing that they should be grateful.   Since the end of formal lockdown measures where Gavin spent months with the young men it appears that the psychological mechanisms whereby he viewed them as non-human have slipped, not so for Philip who discussed the sale of a faulty horse with chilling matey-ness to an unknown connection.  This served to broaden out the issue. It is not that the mosses are psychopaths, acting alone. Such practices are rife, and normal for others too.

As I googled ‘what are the signs of modern slavery?’ the algorithm in my computer offered me the earlier searches ‘what are the signs of coercive control’ and ‘what are the signs of sepsis.’ The prompts made me smile, the big meaty public information storylines to have hit Ambridge in the past few years. All set up within long standing characters, vast amounts of public information imparted and the inevitable tussle between credulity as regards characterisation or in service of the drama. As always, when deploying ‘issues’ the scriptwriters engage with the relevant pressure groups, victim’s advocacy and NGOs in order to anchor the storyline. The Gangmasters Labour Authority this week GLAA were consulted by writers in developing credible modern slaves and they tweeted the link this week to a chilling public information film about recruiting ‘unfree’ workers, Trading the Horses. In it a female voice describes how easy it is to attract the vulnerable from drug rehab, homeless shelters and prisons. and in their helpful information we can see how far the young men being enslaved by Moss construction have been street homeless, that English is their first language but that they may have learning difficulties.

 It is made clear to us that Philip styles himself as their saviour rather than their exploiter, and how terrified Blake was during his stay in hospital showed the emotional and psychological grip exerted by Philip and Gavin over their charges. The Archers has shown some bravery in highlighting this issue with such a long build up (extended by the COVID-19 lockdown) and Philip growing in the village as a ‘decent bloke’ despite his sideline as a gangmaster and exploiter of modern slaves. It was telling that in exploring the truth underpinning the storyline I have learnt some truly horrible things about the dark side and how routine the exploitation of workers can be. As the quotation from the chair of the Chartered Institute of Builders, the contemporary incarnation of the very guilds and trades organisations which would have secured decent pay and conditions within early mercantilist capitalism there are the insidious tentacles of slavery within business models which squeeze margins at every point in the supply chain. In exploring how and why ‘the horses’ have ended up in Ambridge I followed the trail into the campaigning activities of various non-governmental organisations (NGOs) and pressure groups who have been highly effective in bringing these elements of the black and grey economy to light. the prevalence of modern slavery speaks of a wider form of neoliberal necropolitics – in which logics of accumulation and hierarchies are played out on the bodies of workers. In this form of political economy social and emotional vulnerability and economic precarity combine together,  trapping those unable to escape exploitation. Victims may be of either gender, be British or from elsewhere and fall through all the cracks and safeguards upon which we all rely. I salute the scriptwriters for their careful examination of this horrible corner of the economy, the backs of those upon whom prosperity is built.

 

 

Not one but two calls for papers!

Two calls for papers at Academic Archers HQ - for the 2021 conference, and for the fifth book, on fandom.

Both listed below, with staggered deadlines.

Call for Papers – The Sixth Academic Archers conference on BBC Radio 4’s The Archers, February 2021 (online)

Dr Cara Courage and Dr Nicola Headlam invite the submission of abstracts to the sixth Academic Archers conference, to be held on 19-21 February 2021, at University of Felpersham, and The Bull and Brookfield Barn, Ambridge (aka, Zoom.)

The conference will feature a number of 15-minute papers, as well as 5 minute Quick Pitches, as well as seeking formats that work with the digital platform, such as film, audio and webinars, around the programme and issues contained therein, of BBC Radio4’s The Archers.

Submissions are invited from any academic discipline and subjects. Past papers have included:

·       ‘From the moment those two joined the committee it’s been grunge bands, sumo wrestlers and souffle competitions’ - What Ambridge’s civil society says about UK politics in 2019

·       Why are the residents of Ambridge so financially gullible and what can we do about it?

·       When the Script Hits the Fan: When Archers fans stop listening – and why they can’t completely keep away

·       Baddies in wheelchairs and the Disneyfication of Disability

This list is not meant to be proscriptive, exclusive or exhaustive, but is meant to inspire you to think how your academic research, sector professional expertise or listener forensic knowledge of The Archers can illuminate and explain life in Ambridge and Borsetshire as well as national and global rural issues. The conference is intended to give fans of The Archers a platform to exercise their love of the programme and their subject area and submissions for consideration are welcomed from those within academia and professional sectors, those working and retired and those with specialist knowledge of The Archers.

If you are a fellow The Archers fan and/or academic please submit your abstract of 200 words with a short biography to both cara@caracourage.net and headlams@gmail.com by 31 August 2020, indicating if you are proposing a paper (15 minutes), Quick Pitch (5 minutes) or other format. Please submit this as a Word attachment. Programming will be determined by an Academic Archers peer review panel and will be communicated from end-September 2020.

Further information on Academic Archers can be found at www.academicarchers.net/ where you will also find links to films of the 2017 and 2018 conferences.

Call for Chapters –Academic Archers book on BBC Radio 4’s The Archers fandom and teaching, learning and research, with Emerald 2021

Dr Cara Courage and Dr Nicola Headlam invite the submission of abstracts for consideration for the fifth Academic Archers book, published with Emerald, a dual aspect concern of BBC Radio 4’s The Archers and fandom studies, and of use of the programme in teaching, learning and research.

Confirmed book chapters include:

·       Fans, Flouncers, Fundamentalists: Customs and belief systems of The Archers online fanbase

·       Cult and Culture: Transformative Fandom de dum de dum de dum

·       Gauging Guerrilla Academia – Exploring the impact of the ‘Academic Archers’ conference

·       When the Script Hits the Fan: When Archers fans stop listening – and why they can’t completely keep away

·       The healing powers of everyday country folk: The Archers? Better than therapy!

This list is not meant to be proscriptive, exclusive or exhaustive, but is meant to inspire you to think how your academic activity on fandom, or your use of storylines or radio production techniques for example, can add to our understanding and value of life in Ambridge.

The book is aimed at an academic and professional audience. Submissions are invited from any academic discipline and subject and can be single or inter/transdisciplinary, anchored in research and/or theory. Chapters selected for the book are invited to present a paper at the sixth Academic Archers conference, February 2021.

This publication will be the fifth of the Academic Archers library, joining The Fall of the House of Aldridge: power, politics and family in Ambridge (Emerald, 2021), Gender, Sex and Gossip: Women in The Archers (Emerald, 2019), Custard, Culverts and Cake: Academics on life in The Archers (Emerald, 2017) and The Archers in Fact and Fiction: Academic Analyses of Life in Rural Borsetshire (Peter Lang, 2016.)

Emerald publishes monographs, handbooks, short form and professional content across a range of business, finance and social science disciplines. Its aim is to publish new and innovative research and practical content that meets the needs of researchers, students, educators and practitioners.

If you are a fellow The Archers fan and/or academic please submit your abstract of 200 words with a short biography to cara@caracourage.net by 31 July 2020.

Further information on Academic Archers can be found at www.academicarchers.net/ where you will also find links to films of the previous conferences, podcasts of the Saturday Omnibuses and publication information.

 

 

ACADEMIC ARCHERS SATURDAY OMNIBUS

To see us through the Archer-less Saturdays for the foreseeable times of isolation , we will host an Academic Archers Saturday Omnibus for anyone to join.

What: An hour and 15 minutes where we watch vids of past Academic Archers papers and have a jolly old chinwag about them.

Who: anyone can join in, and we welcome those that have presented before to present again this way.

When: Saturdays, 11 am to 12.15 pm (and we can keep the channel open if you want to continue chatting), starting 28th March

How: Zoom

What next: put the date in your diary, await our sign-up info, tell your Archers-listening friends.

About Zoom and how to use it

Zoom is a free online video conferencing tool. It can work from your computer, phone or tablet.

You will need to have a Zoom account to use it. This is free and can be got from https://zoom.us/ or via its app (from whatever app store you use.) Do this in good time before the session starts to save the hassle on Saturday.

Each Zoom session has its own unique link and this will be posted each week for the following Saturday. It will be posted to the Facebook page and to the homepage of academicarchers.net. You don’t have to be logged into Zoom to join a session.

Click on the link and you will be asked if you want to join that meeting – click ‘Join a Meeting’ when prompted. Commonly you will be asked by Zoom is join using your camera and microphone – click yes to both (the camera can be turned off and the audio muted later on if you prefer, but do allow them to begin with.)

On joining the session, you will see a screen of all the people in the session, with a controls bar along the bottom and different screen layouts buttons on the top right.

Once you have joined the Zoom session, you can:

1.       turn off the camera if you don’t want people to see you – your name will show in its place. Click the camera icon in the controls bar. You can toggle this on and off as you like.

2.       you can turn off the microphone so people can’t hear the noise from where you are. Click the microphone icon the controls bar. You can toggle this on and off as you like.

3.       you can chat to all the people in the session or just one – click the ‘chat’ icon in the controls bar and a side panel will open with the chat in it (looks very much like a Facebooks message format.)

4.       you can leave the session at any time – click the ‘leave meeting’ button in the bottom right corner. If you want to rejoin, click back on the Zoom link.

Get yourself used to these as we will use them in the Saturday Omnibus sessions. The person leading the session will also share their computer screen with you – this is just a way for you to see what is on their screen and does not interfere with your computer/phone/tablet. Cara and Nicola cannot answer your IT questions and if you have any queries about using Zoom, please look at the video tutorials on its website.  

Omnibus etiquette

·       If you join at the start of the session, before we begin to look at the vids, say a ‘hello’ and then please mute your microphone. You can wave to others as they join or say hello to them in the chat space.

·       If you join when the session is underway, please mute your microphone and say hello with a wave or in the chat space.

·       Please keep your microphone on mute at all times, unless you are speaking. Background noise, the sound of typing, even of breathing, is all picked up and amplified around the chat space which is a distraction for all, and particularly hard for the person speaking to concentre though.

·       If you have a question to ask or a comment to make, please either post this in the chat space or wave, and Cara and Nicola will come to you. When you come to speak, please unmute your microphone and then mute it again when finished.

·       Cara and Nicola will be reading the chat space and will share the comments made.

·       At the end of the session, Cara and Nicola will ask if you want to keep chatting, and if so, will keep the session open (though they may leave the session themselves.)

To whet your conference appetite...

A blog post from conference speaker and Academic Archers royalty, Claire Astbury, of her presentation, ‘Fans, Flouncers, Fundamentalists: Navigating the subcultures of online Archers fan spaces.’

When I want to comment on The Archers, although I am one of those lucky fans who do know fellow listeners in real life, I usually choose to say something online. I might tweet using the hashtag #TheArchers, I might leave a message for the Archers fan podcast DumTeeDum, or I might add to a message thread on one of the Archers Facebook groups I am a member of.

What drives people to set up, join, or leave a fan group? I surveyed over 1000 Archers fans who engage online and also asked questions of group moderators. Over half of the moderators who responded to my questionnaire had established an online group to meet a need they didn’t feel was met elsewhere in cyberspace, Perhaps that's why 30%  of those who engage online said they had left a group because of the atmosphere or tone.  The role of moderators in setting the rules and tone for their group was commented on by members and moderators alike.

Archers fans congregate online to talk about the programme but also to talk about completely different things; their pets, their knitting, their politics, their menopause. My survey identified over 70 separate Facebook groups, alongside Archers discussion threads on other message boards and dedicated websites.  One respondent commented: “There is a wide variety of options which means any fan should be able to find a group/groups they feel suits their needs” whilst others mentioned feeling part of a family, finding their tribe and the life changing impact of finding fellow listeners online.

When it comes to slang, euphemisms and favourite characters, there are many similarities across Archers fans regardless of what platform they use or group they belong to.  The most commonly recognised terms that I tested related to nicknames for key characters.   Some terms such as “Flouncing” emerged not from the programme, but in online fan spaces. “Flouncing” – leaving a group or announcing the intention to leave, often accompanied by a photo of an ostentatious flouncing frock, has now become a well-established custom across a range of platforms.  Other customs are specific to certain groups – the fundamentalist beliefs of the Archers Anarchists for example, who refuse to accept it is a scripted drama with actors. Borchester Asylum, a subgroup of Archers Anarchists, was mentioned by several people and is an example of one of the subgroups and subcultures which have emerged from longer-established fan forums.

When people find the group or groups that are right for them, they are loyal and enthusiastic about their online experience. 

I asked fans about the benefits of their engagement with online communities and several themes emerged. Firstly it's clear that talking about The Archers online enhances listeners experience of the programme and encourages people to listen at all, especially during difficult storylines.

For listeners outside of the UK, the ability to talk to someone about the programme online was significant.  Three quarters of non-British listeners outside of the UK did not know anyone else who listens, except for people online, a figure which was only true for one sixth of UK based British listeners.

The friendships and support of fellow online fans was commented on by many people and was especially valued by older respondents. Nearly half of the fans aged over 70 said they had made friends and had emotional or practical support from among an online fan community.

One in ten of the people responding to the survey had been involved in a pre-internet Archers fan group, mainly via post, but only about one in a hundred were still engaged in those off-line groups.

Overall the research I have done shows that Archers fans value meeting in an online space to meet each other, to talk about the program or indeed anything else. Online groups develop their own language, rituals and atmosphere although many of the nicknames and euphemisms used by fans are common across the fan space. This may be because, with such a wide variety of groups, individual Archers listeners can join multiple groups for different discussions. New groups spring up to meet changing needs and The Archers fan multiverse continues to develop.

 

Custard...reviewed in the TLS

A review of Custard, Culverts and Cake appears in the current Times Literary Supplement, and the reviewer seems to have the measure of us perfectly! 

'It may look otherwise, but Custard, Culverts and Cake: Academics on life in “The Archers” is not a spoof. Instead, it involves the application of genuine research methodologies and concerns to the world of Ambridge and Borsetshire, which some people continue to believe is fictional. To underline that that is not the case, here each of these fascinating case studies is “peer reviewed” by an actual Ambridge inhabitant, so real academic protocols are applied throughout.

Ambridge is an outlier and a singularity, as well as a real place. Christine Michael’s essay on “The Ambridge Paradox: Cake consumption and metabolic health in a defined rural population” is a model social-medicine study that exposes a mystery on a par with the negative correlation in France between high blood pressure and coronary thrombosis.'

 

 

 

Thank you all for a great conference!

Our third annual conference was a huge success - thank you to all our speakers, to our wonderful delegates, to Chuckling Goat for supplying us with its goats kefir, and to British Library for hosting us. Take a look at the 2018 conference page for all full low down! 

Thank you also to the support given to us from the media (and links to all of that can be found on the media page) and to the universities that have blogged about us, a selection of which can be found below. 

UCL Institute of Education, Academics speak at conference dedicated to The Archers

UCL Institute of Education, The Archers academic conference: hot ticket for Radio 4 fans and insurgency experts

CRE, CRE goes to Ambridge...tum te tum te tum te tum

 

Academic Archers at Cheltenham Literature Festival

We were delighted to share a stage with Tim Bentinck, aka David Archer, at this years Cheltenham Literature Festival

The event, in the sold-out 900-capacity Town Hall, was an hour spent talking about the enduring appeal of The Archers, and of Tim's insights into the programme, also found in his Being David Archer book (a cracking read, and visit the companion website for images and audio, and to buy the book). 

Our Dr Cara Courage and Tim were in conversation with Radio 4 Broadcasting House's superlative Paddy O'Connell, and his dog, Bob (who some of you might recall stole the show on Paddy's travels around the UK one election time - he did the same this time, not to anyone's complaint). As ever, when you get a bunch of Archers fans in a room, it was a huge giggle, and the audience played a key role in proceedings - boo's when Rob was mentioned, chipping in with facts from storylines, and some great questions! 

 

Book number 2...

We are delighted to say that the next Academic Archers book, Custard, Culverts and Cake: Academics on life in The Archers, has been sent to the print and will be available for pre-order imminently and on the shelves in October. 

It has been a joy to work with Emerald and we're all super excited to see the book in print, and to put a smile on our readers faces! A huge thanks you of course to the contributors that worked so hard on this and to turn around their chapters so quickly and so diligently. 

BY way of some sweeteners to the book, the wonderful cover can be seen below, and here's a link to the episode (if you can bear to listeh to it again!) that is the focus of the Emily Baker (University of Liverpool) and Freya Jarman (University of Liverpool) chapter, Soundtrack to a stabbing: what Rob’s choice of music over dinner tells us about why he ended up spilling the custard